The Impact GMOs on the Society - Free Essay Example

Sample details Pages: 2 Words: 575 Downloads: 5 Date added: 2019/02/15 Category Health Essay Level High school Tags: GMO Essay Did you like this example? In today’s world one-third of the world’s food is wasted that is around 795 million people who do not get sufficient food to have a healthy life. Food is wasted in many different ways, however, many people do not realize how much is lost before it even gets to the store. This is due to lack of knowledge, efficient transportation, and storage. Don’t waste time! Our writers will create an original "The Impact GMOs on the Society" essay for you Create order How can we better feed others and fix this abundance of food loss? One way to solve this problem is by using genetically modified organisms (GMOs). GMOs can change the way a crop works and can, overall, give us a better advantage to increasing the amount of food we have stored. In the following paragraphs, we will discuss different ways a GMO can be utilized to benefit world hunger and reduce food loss. GMO stands for â€Å"genetically modified organism†, which is an organism that has been altered by using genetic engineering methods. This method used in crops is very controversial, but it if is done successfully, it can be very beneficial to our agriculture sustainability. To make a GMO, one must identify a trait of interest, isolate that trait, insert that trait into a desired organism, and then propagate that organism. To identify a trait of interest, one must find the problem within that crop (e.g. if a fruit ripens too quickly). Then, look at other crops that carry that specific trait and copy those genes. To isolate a trait, one must use comparative analysis to decode the organism’s genetic makeup that make the trait of interest. To insert the specified gene, bacteria encoded with the trait are mainly used to invade and alter the genetic makeup of the desired organism. To be classified as a GMO, the organism must be genetically altered and created with modified e ngineering. This does not include selective breeding and animals/plants being given supplements. Using this method to alter crops can greatly affect the outcome of production and nutrition in today’s agriculture. Intro sentence. Another example of a successful GMO would be corn that has been genetically altered to be insect resistant. We lose about 40% of maize due to pests, therefore harvesting a pest-resistant corn is very beneficial. Insects currently affected by the genetically modified corn include: moths, butterflies, corn borers, and corn worms. These pests influence stalk rot and ear rot disease, which are extremely harmful and deadly to corn plants. Some consumers raise concerns about the safety of this corn and what benefits we would get from it. Gary Munkvold from APS says, â€Å"One aspect of risk/benefit analysis is the influence that Bt technology may have on corn diseases and mycotoxin-producing fungi in corn†. This aspect plays a big part in the safety of using a GMO. Fusarium ear rot is the most common ear rot disease in corn and can be found in almost every harvest. This disease produces toxins that are highly fatal to horses and pigs, and is a probable human carcinogen; symptoms are usually related to corn borer and earworm. The use of genetically modified maize would assist in terminating this crop-bound disease, thus, helping to eliminate risks to human/animal health. Altogether, genetically modified corn would not only produce a greater yield of corn, but actually be beneficial to our health. Limitations include keeping watch on corn with the GMO, some insects are affected more than others, and parts of the world are different.

Presidential Budget Propositions And The Newest Executed...

The U.S. government budget is made up of different content that present financial proposals from the President with advised importance for ration of revenue from the local government. More importantly, the budgets focus being the budget year. This is the next budgetary year where changes would have to be made by Congress. The budget not only covers the present year, but the next 4 years after the budget year to be able to resonate the outcome of budget verdicts past the extended term. This includes funding zones given for the present year in order for the reader to be able to make a comparison of Presidential budget propositions and the newest executed zones. Here the President starts the lengthy procedure of creating a budget by means of policy guidelines, at least 9 months prior sending his budget proposal off to Congress. Following the guidelines, the Budget Office along with Federal agencies create a policy for the present and future budget years. The President, Executive Office officials, and others continually collaborate with one another exchanging information, ideas, propositions regarding policy actions. They evaluate the positive and negative outcomes of previous budgets, which include the way programs are being utilized, etc. Furthermore, they assess way the economy is being affected, where it stands and the future outlook with Council members of Economy Advisers along with the Treasury. In the beginning of Fall, the agencies transmit their budget proposals toShow MoreRelatedLibrary Management204752 Words   |  820 Pages . . . . . 432 Accountability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 433 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 434 19—Fiscal Responsibility and Control . . . . . . . . . . . . . . 437 Budgets—Planning and Evaluation Tools. . . . . . . . . . . 438 The Funding Process . . . . . . . . . . . . . . . . . . . . . . . . . . 440 Fund- Raising Efforts . . . . . . . . . . . . . . . . . . . . . . . . . . 441 The Budgeting Process . . . . . . . . Read MoreProject Managment Case Studies214937 Words   |  860 PagesStrong executive leadership may be necessary such that the barriers to change can be overcome quickly. These barriers can exist at all levels of management as well as at the worker level. The changes may require that workers give up their comfort zones and seek out new social groups. tive Lakes Automotive is a Detroit-based tier-one supplier to the auto industry. Between 1995 and 1999, Lakes Automotive installed a project management methodology based on nine life-cycle phases. All 60,000 employeesRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesdifferent nationalities, languages, and cultures. HR proof information. fessionals at Four Seasons are prepared for the challenge in welcoming diversity and adapting training.10 What Is a Knowledge Worker? Technology has been a good news/bad news proposition for workers. While technology has reduced the demand for manufacturing jobs through automation and increased competition with other countries, it has generated an increase in the demand for service producing and technology positions. EmploymentRead MoreDeveloping Management Skills404131 Words   |  1617 Pagestraining activity, the chances were much, much better that they were going to increase their operating profits and that they were going to increase their shareholder value. Product quality, market share, and productivity all tend to rise as training budgets go up. Companies that don’t make the investment are apt to see disappointing results. (Greenberg, 1999) More than thirty years ago, Mintzberg (1975) made a similar point about the curriculum needed in business schools. Things have not changed. ManagementRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Ha ll393164 Words   |  1573 Pagesconflicts come about? First, the creation of global organizations means the world never sleeps. At any time on any day, thousands of General Electric employees are working somewhere. The need to consult with colleagues or customers eight or ten time zones away means many employees of global firms are â€Å"on call† 24 hours a day. Second, communication technology allows many technical and professional employees to do their work at home, in their cars, or on the beach in Tahiti—but it also means many feel

Human by Civil Twilight free essay sample

Civil Twilight is defined as the period when the sun has gone 6 degrees below the horizon, which ensues in the brightest stars being visible in the sky. Just like this brilliant spectacle in the sky, this also perfectly defines the album â€Å"Human† by the alternative band â€Å"Civil Twilight†. The lead singer’s voice is a mixture of Coldplay’s lead singer Chris Martin, and a mixture of Onerepublic. The album is masterfully crafted to vividly portray the most powerful of human emotions. The album starts off with â€Å"Anybody Out There†. The song gives off a sense of loneliness and want. The song stirs up these feeling by creating a scene of no dependency on anything right when the going gets tough. The album continues with songs that build up to a pre-climax type feeling. In the song â€Å"Letters from the Sky†, which has been heard on various TV shows ranging from â€Å"The O. We will write a custom essay sample on Human by Civil Twilight or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page C† to â€Å"Harpers Island†. The Song ultimately gives off this aura of emotions. The song has very liquefied and smooth lyrics that enable the listener to relate to the frustrations in the song. The song has intense moments in which the feeling of being accepted and loved is a prominent symbol. Ensuing is the song â€Å"Trouble† that really does a good job at portraying that wild and bad side within everybody. The next song on the album, which also happens to be the penultimate song, is â€Å"Human†. Human is a riveting, emotion driven roller coaster. The song tends to spark the question, â€Å"what makes us human?†. The song is beautifully sang and just brings out the innermost thoughts, which happen to be the deepest, but brightest thoughts. The album then ends with a high note that wraps all of the songs together and gives a sense of completion and happiness. The album takes you through all the phases of twilight. The album starts at a civil twil ight, in which the album starts off as a sense of brightness and brilliancy. The album then enters a twilight, in which the wonders and magnificence of the night is shown, leaving dawn to remain. The album ends with a bang, and an emergence of ingeniously crafted lyrics and a powerful al fine.

Significance of the Jet Revolution

Table of Contents Introduction Brief Historical Overview Issues with Introduction Implications of the Jet Revolution for Airlines Regulatory Issues Discussion and Conclusion References Introduction The invention of the engine-powered airplanes is one of the most significant technological inventions of the last century. This innovation led to a revolution in the transportation industry as it provided the fastest means to travel to any destination in the world. Over the course of its existence, the airline industry has not had many major technological breakthroughs.Advertising We will write a custom essay sample on Significance of the Jet Revolution specifically for you for only $16.05 $11/page Learn More The most important breakthrough in the industry occurred in the 1950s and this was in the form of the invention of the jet engine and its subsequent adoption in commercial planes. Jet engines led to a significant change in the way the airline industry operated and prompted the growth of air travel. This has led to some people referring to the widespread adoption of jet engine as the jet revolution. This paper will set out to demonstrate that the introduction of jet engines revolutionalized air transport and led to the development of some unique commercial and regulatory issues in the air industry. The paper will provide a brief historical overview of the airline industry and discuss the significance of the jet engine. Brief Historical Overview The modern era of air transport began in 1903 when the Wright Brothers successfully flew their prototype aircraft. The success of this pioneers paved the way for the advancement of powered, sustained, and controlled flight. The development of aircrafts received a major boost during the First World War. During this war, the Britons and Germans endeavoured to improve their aircrafts in order to gain an advantage in the war. By the end of the war, fighter plans that could fly at higher altitu des and greater speeds had been created. These planes had a high carrying capacity and they were modified into passenger and freight aircrafts after the war. The jet engine was invented by Frank Whittle, a member of the Royal Air Force. He patented his design in 1930 and through the decade, he carried out numerous tests on the design. The first turbojet aeroplane was the Heinkel He, which flew in 1939 and it was designed by the German inventor Hans von Ohain. This marked the birth of the jet engine and in the years following the war, the technology was refined for use on a commercial scale. The jet engine became a major challenger of the established piston-engine types that dominated commercial air travel in the 1940s and 1950s.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Jet engines continued to operate together with piston engines and it was only after 1958 that the jet revolution too k root. Brooks (1967) asserts that the jet revolution proper started in 1958 with the commissioning of the first turbojet airliner, the Boeing 707 and the DH Comet. These jet engine airplanes plied the Trans-Atlantic route. Issues with Introduction The jet engine did not enjoy success in its early years of use in the civilian markets. Mowery and Rosenberg (1999) state that the in the early 1950s, the technology had significant uncertainties in its performance. The major airlines did not support the jet engine due to a number of disasters associated with this technology. In 1952, metal fatigue in jet powered aircrafts operated by British Overseas Airline Corporation led to a series of crashes. In these early years of commercial airline operations, the general population was wary of air travel. Reports of accidents further alienated the population from air travel. This led to the initial commercial failure of the jet engine. However, jet engine technology had been fine-tuned by the en d of the 1950s. The significant advantages attributed to this new technology led to a positive response especially by people in the industry. Mowery and Rosenberg (1999) highlight that the increased productivity attributed to jet engines led to great enthusiasm by most people involved in the airline industry. The increased capacity of the big jets meant that greater profits could be realized from air travel and sustainable growth could be achieved. Implications of the Jet Revolution for Airlines The jet engine contributed to the growth of the airline industry as it encouraged more people to make use of air travel. The quality of flight from piston-engine airplanes was poor and most people preferred to make use of the slower traditional forms of transportation such as train and ship for long distant travel. The quality of air travel increased dramatically with the development of the jet engine. Brooks (1967) documents that because of the increased comfortability of air travel; there was a marked increase in air traffic especially across the North Atlantic.Advertising We will write a custom essay sample on Significance of the Jet Revolution specifically for you for only $16.05 $11/page Learn More The market of the air industry was also expanded by the jet engine. The OECD (2010) notes that the jet revolution increased the commercial viability of airlines by promoting growth in the tourism industry. Due to the lower cost of flying, the European tourist industry in the 1960s experienced a boom. The viability of air travel was guaranteed by the jet revolution. In the decades before the revolution, the air industry was heavily dependent on government subsidies. Before the 1960s, most airlines did not exhibit operating profits and governments did not make any money from the industry. The jet revolution led to an increase in the overall economy of the industry and airlines started to show operating profits that make it possible for the in dustry to cover almost all the costs of providing air transport. The introduction of jet engines considerably shortened travel times and this had a positive impact on demand. The OECD (2010) notes that while the fuel consumption of jet engines was higher than that of the piston-engines, these engines offered improved energy efficiency and higher carrying capacities. Airlines could therefore make more profit on one trip. The airline industry was able to compete favourably with established freight transporters such as rail and ships. The jet engine led to an increase in the power to weight ration of the plane and this increased the payload that an airplane could handle. Bigger planes with higher load capacities could be built since the jet engines were capable of providing the energy required to operate this crafts. Because of the increased power-weight ratio offered by jet engines, it was possible to construct wide-bodied jets in the late 1960s and these machines could carry signific ant amounts of freight for long distances (OECD 2010). The jet engine also encouraged the consolidation of major airlines. Before the jet revolution, there were a significant number of airlines in operation all over the world. Small airlines were able to maintain a fleet of small aircrafts and remain profitable. However, the introduction of jet engines led to the development of larger and more expensive airplanes.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These machines were technically sophisticated and required more financing than the piston engine types that had been used before the jet revolution. Brooks (1967) asserts that the nature of jet engine planes forced airlines to consolidate themselves into fewer and stronger companies that could afford the larger more expensive aircrafts. Government also actively persuaded smaller airlines in their country to join into stronger groups in order to benefit from the advantages offered by jet engines. The jet engine caused some airlines to be pushed out of the market due to the price advantage. While jet engine aircrafts were at first more expensive to operate due to the increased fuel consumption and the high capital cost of obtaining the aircraft, the operational cost decreased over the years (Mowery Rosenberg 1999). By the 1970s, the jet revolution had pushed real airfares downwards leading to the decline in profitability for smaller operates. Regulatory Issues In its initial years, t he jet revolution prompted greater government regulation to ensure that the industry was sustainable. Adoption of jet engines led to the emergence of various competing airlines within a short duration of time. These airlines engaged in aggressive competition with each other as they sort to increase their market share in the industry. Brooks (1967) reveals that this aggressive competition threatened the future viability of more airline companies as they were forced to reduce their prices in order to remain competitive. These actions led to some form of government intervention in the industry. The greater regulation by the government ensured that the fierce competition did not render the airline industry uneconomic. The jet engine revolution promoted the move towards widespread deregulation in the air transport industry. The close relationship between the airline industry and the state experienced a change, tens of airlines were privatized to some level, and the airline market was lib eralized. This opened up the industry to competition and led to the collapse of some of the smaller carriers. The jet revolution promoted the development of the hub and spoke network, which is today the most widely used network. Even before the prevalence of jet engines, this form of network that was centred on major airports was in operation. However, regulations by local authorities deterred the expansion of airlines. The jet revolution contributed to deregulation, which led to the adoption of hub and spoke networks nationally and internationally. Discussion and Conclusion With a history of a bit over a century, air transportation has grown to be the most significant component of the global transportation system. The Jet revolution was the most significant leap in aeronautical technology. The airline industry is yet to witness a technological innovation that is as dramatic as the jet revolution. Even so, improvements have been made on the fuel efficiency of the jet engines and eng ineers have worked on reducing the noise pollution caused by jet engines. However, none of these developments is as dramatic and influential to the airline industry as the jet revolution was 6 decades ago. This paper set out to discuss the significance of the jet revolution on air travel. The paper has demonstrated that the introduction of the jet engine made it possible for airplanes to travel faster and at an overall reduced operating cost. The jet revolution contributed in making air travel the cheapest and most efficient form of public transportation across long distances. The benefits brought about by the jet engine continue to be enjoyed by the world today. References Brooks, PW 1967, ‘The development of Air transport’, Journal of Transport Economics and Policy, vol. 1, no. 2, pp. 163-183. Mowery, DC Rosenberg, N 1999, Paths of Innovation: Technological Change in 20th-Century America, Cambridge University Press, Oxford. OECD 2010, Globalisation, Transport and the Environment, OECD Publishing, London. This essay on Significance of the Jet Revolution was written and submitted by user Axel Allison to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Shes the Man Comparison to Twelfth Night Essay Example

Shes the Man Comparison to Twelfth Night Essay Example Shes the Man Comparison to Twelfth Night Paper Shes the Man Comparison to Twelfth Night Paper Essay Topic: Twelfth Night She’s the Man, a modern film that is based on the plot of Shakespeare’s Twelfth Night. The films connections to the play are emphasized through a number of visual and dialogue references. The film is about a young girl named Viola who is a strong and tomboyish. Sebastian is Viola’s twin brother who is going to be starting school at Illyria. Viola is a soccer player and is driven to pretend to be her brother at Illyria once her schools soccer team is cut. Secretly leaving to go to London to play with his band Sebastian makes it easier for Viola to pull of the scheme. With help from her friend Antonio, she in transformed into a replica of her brother. At Illyria, Violas roommate is Duke Orsino (Channing Tatum), who is a popular guy on campus â€Å"Sebastian’s lab partner, Olivia (Laura Ramsey), develops a crush on him, which frustrates Duke, who likes Olivia. In exchange for Sebastians help in getting Olivias attention, Duke agrees to put in extra soccer practice time with him. â€Å"Sebastian† is reminded, by a message from his mother, about the Junior League carnival that he and Viola promised to attend Duke’s mother is also a part of the Junior League, so he will be there too. Sebastian† is forced to switch between himself and Viola the whole time, while trying to avoid her mother and Monique (Sebastian’s Girlfriend) so that she is not discovered as impersonating her brother. Viola and Duke kiss at the â€Å"Kissing Booth† and makes Duke realize he might be crushing not only on Olivia, but on Viola as w ell. Olivia goes on a date with Duke to make Sebastian jealous, remaining far more interested in him than in Duke. Encouraged by Viola, she decides to go directly to Sebastian and tell him how she feels to keep Olivia away from Duke because; Viola herself is actually starting to develop feelings for him. The plot becomes complicated when the real Sebastian returns from London a day early. When he arrives at Illyria, Olivia runs up and kisses him. Duke, seeing this, believes his roommate has betrayed him and after arguing with Sebastian kicks him out. Viola stays in Eunices room and oversleeps, causing the real Sebastian to wind up on the field playing in what should be his sisters spot in the game against Cornwall. Principal Gold (David Cross), who has been told of Violas impersonating Sebastian by Malcolm, stops the game and informs the crowd that Sebastian is a girl. The real Sebastian being present instead, he proves himself to be male by pulling down his shorts and exposing himself. Viola explains the situation to Sebastian and they switch places. After, tension is rising on the soccer field between Duke and â€Å"Sebastian† began starting a fight and then â€Å"Sebastian† reveals herself as Viola. She tells everyone her story and tells Duke that she loves him. Everyone at Illyria celebrates their victory over Cornwall, except for Duke who is hurt at Violas dishonesty. She invites Duke to her debutante ball. They meet in a garden and head to the Debutante ball, where they are introduced, come on stage, and kiss. At the end of the film, Viola and Duke are shown playing on the soccer team of Illyria a year later. The characters of She’s the Man are directly utilized in the same manner as in Twelfth Night.

Overview of IS Risk Assessment (IP) Research Paper

Overview of IS Risk Assessment (IP) - Research Paper Example Measurements consist of (Sun, Srivastava, & Mock, 2006): Cost which is used to protect the information and systems Value of the information and information systems Threat probability and occurrence Effectiveness of Controls Prior to Risk Assessment Before conducting risk assessment, primary factors are considered. The identification of information assets lays the foundation for further assessment. Information assets are defined as the entities that hold organization data. A good discussion is available on ‘www.ibm.com’ which states it as, information assets precisely resembles with the nature of business and business strategy of the organization. Likewise, these information systems may be subjected to contractual and legislative compliance requiring protection from threats and mission critical systems. The information assets for an organization will be the technology assets, data asset, service asset and people asset. In a typical scenario of an organization’s net work, the owners for server hardware will be the server administration group. The owners for the applications running on the servers will be the application support group and the owners for the data, which is stored on the server, will be system development group. Question needs to be answered Moreover, the risk management process involves the implementation of safeguards and controls that are continuously observed. Likewise, risk management identifies information assets along with their weaknesses and prioritizes them as per severity and business impact. The self-examination process of risk management assists managers to identify and mark severity of information assets. However, it is not a fact that assets are only indicating as systems, they also includes people, hardware and software components. Moreover, risk management also reflects asset classification, categorization of groups with respect to business impact against each identified asset; there are certain questions that nee d to be answered: What is the most important or mission critical asset for the organization? Which asset generates profit for the organization? Which asset provides revenue for the organization? Which information asset has the most replacement cost? Which information asset requires significant protection cost? Which information asset reflects the most significant liability when breached? Phases of Risk Assessment The first phase of risk assessment is the investigation phase. The investigation phase is conducted to gather information regarding the system and resources. The threats are prioritized before assessment. The identification of critical components is conducted in order to prioritize threats. After prioritization, related plug-in is selected before execution. Risk assessment includes the scanning of all open ports of the system. This phase also conducts scanning of all known vulnerabilities. The next phase includes reporting of the findings which are extracted by investigatio n phase. The findings are then categorized in different priorities. The report illustrates open ports, number of vulnerabilities found at high status, number of vulnerabilities found at medium status, number of vulnerabilities found at low status (Fenz, Ekelhart, & Neubauer, 2011). Report also includes host information including the ‘netbios’ name, DNS name and operating system. This phas

'How has the Y Generation changed HRM practice' Thesis

'How has the Y Generation changed HRM practice' - Thesis Example A fundamental concern in employee retention is how the so-called Generation Y affects HR practices. This issue emerged out of the principle that generations of employees differ in their characteristics, and, hence, have different needs, desires, behaviour, expectations and requirements needed to be satisfied. With the aim to investigate the impact of Generation Y on HR practices, four objectives were laid down. A case study approach was adopted for the study which is qualitative in nature. Data was collected through both primary and secondary methods. Primary data was collected through interviews of employers and survey of employees. More or less the same questions were posed to both and the responses evaluated. All the four objectives have been achieved. The study concludes that as yet organizations have not changed their policies to a large extent. They have made some changes in areas such as salaries and work schedules but training, mentoring and incentive programs still need to b e looked into. Moreover, some of the changes which they feel is in the interest of the Yers, is not what the Yers expect. The Yers expect challenging assignment s and personal development while the organization believes that they would expect higher salaries.This suggests that the HR managers have not understood the values and beliefs of the Gen Y. The Yers seek rewards and recognition programs which is a better motivator than higher salaries. The HR professionals yet do not seem to know what drives the Gen Y. The study concluded after making recommendations for further research on the subject. Limitations to the study were highlighted. Table of Contents Chapter I Introduction 1.1 Background 1 1.2 Rationale for research 2 1.3 Research aims and objectives 3 1.4 Organization of the study 4 Chapter II Literature Review 2.1 Introduction 5 2.2 Generation Y 2.2.1 Definition 5 2.2.2 Characteristics of Gen Yers 6 2.2.3 Generational differences 7 2.3 Career expectations and aspirations 7 2.4 Difference in work attitude 9 2.5 Challenge for the HR practitioners 10 2.6 Summary of literature review 11 Chapter III Methodology 3. Methodology 13 3.1 Research philosophy 13 3.2 Research phenomenon 13 3.3 Epistemology 14 3.4 Research approach 14 3.5 Research Methodology 15 3.6 Case study method 15 3.7 Time Horizon 16 3.8 Data collection 16 3.9 Data Analysis 17 3.10 Ethical concerns 18 Chapter IV Findings and Discussions 4.1 Introduction 19 4.2 Findings 19 4.3 Discussion 21 Chapter V Conclusion and Recommendations 5.1 Conclusion 25 5.2 Recommendations 27 5.3 Limitations of the study 27 5.4 Reliability and validity 28 References 29 Appendix 31 Chapter I Introduction 1.1 Background Retaining talent is a major concern for all organization in every sector. This has become intense due to labor mobility prompted by the forces of globalization. Recruitment too becomes a challenge as older members start to retire while the younger members just enter the workforce. Thus, the organizations too need to be as dynamic as the changing business environment (Reisenwitz and Iyer, 2009). They must be aware of the characteristics of the entry level recruits and understand their needs and aspirations. It may appear that there is not much difference in attitudes and aspirations between the current youngest generation, namely Gen Y and the previous generation, Gen X. Many scholars and researchers have conducted studies and they have found significant difference between these two generations. To maintain competitive advantage while also focusing on profitability HR experts experience ‘a war of talents’ as they scramble to deal with talent shortage and its consequences. To manage talent successfully an organization cannot afford to focus on the top performers alone. The