The Power of Togetherness Adidas and Its Brand New Advertisement

Introduction Promoting sportswear might seem easy – as long as sport exists, there will always be high demand in the given niche. However, Adidas was one of the first companies that decided to appeal to the general audience, thus, opening more opportunities for the companies producing sports clothes.Advertising We will write a custom assessment sample on The Power of Togetherness: Adidas and Its Brand New Advertisement specifically for you for only $16.05 $11/page Learn More The given step, however, also opened the door to numerous challenges, which Adidas fights very efficiently in such commercials as the advertisement of T Max 6 shoes. Description In their advertisement of T Max 6 shoes, Adidas provides an image of a hall with a range of lockers, two pairs of shoes, the red ones in the foreground and the white ones on the left and on the right side of the red pair. In the distance, a group of people can be seen. In the center of the advertisemen t, a caption saying â€Å"Together we can† runs in what is supposed to remind of a handwritten note. Analysis Setting As it has been stressed above, Adidas clearly puts the stake on both athletic performers and average citizens, which the advertisement displays in a very graphic manner. On the one hand, the setting, with lockers and a long hall, can clearly be defined as a gym at the very least. Thus, sportsmen are being addressed. However, the silhouettes of the people in the background are so vague that they could be practically anyone, from Dennis Rodman and Michael Jordan to any member of the target audience. Therefore, the viewer can easily imagine himself among sport stars and, thus, relate to the advertisement and the product in question. Messages No matter how vague the background might be, though, one can spot easily not one, not two, but at least three people walking in a straight line. A seemingly minor detail at first, on a second thought, the given element of the commercial appears to be the most important part of the advertisement, not only because it affects the audience on a subliminal level, but also because it appeals to people’s necessity to be a part of society, which the catchphrase in the caption reiterates and, thus, reinforces.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For a number of reasons, people walking in line are the kind of a clichà © that always renders the heartstrings of the audience in the right way. Perhaps, it is the sense of being a part of a strong team of people who mean business and knowing that there are reliable people ready to support any of their members that affects the audience. Anyway, the blurred image of a team meaning serious business happens to be one of the strongest aspects of an advertisement, which touches upon people’s need for friends and support. In other words, the advertisem ent practically screams to the audience, â€Å"If you wear our shoes, you will have strong and supportive friends and be a member of a team†; and, quite honestly, very few people can resist such an offer. Color cast Finally, the choice of color and its arrangement in the advertisement must be mentioned. It was wise of Adidas to use only one aggressive color in the picture; with the rest of the colors toned down, blood red shoes in the foreground make a statement of their owner’s persistence an success. Another peculiar aspect of the color cast concerns the way in which the palette was arranged in the picture. With one red shoe in the foreground and the second one in the background, the advertisement offers the audience curious visual rhymes. The impression of symmetry grows even stronger as the viewer notices two similar white shoes on the left and right from the red one. Finally, the clever use of light also serves its purpose, making the important elements visible an d leaving the places that the audience’s imagination should work with in the shadow. Even though the idea of putting the product, i.e., the shoe, in the limelight might seem dated, in the given commercial, it appears to be quite natural, seeing how the commercial makes the audience focus on what lurks in the shadows even more than on what is in the spotlight. Audience One of the many important details about the way Adidas promotes its products is that it never targets a specific audience. True, sportswear is designed to be suitable mostly for the people who take up sports; however, Adidas was the first to push the envelope and ask a question why other people could not wear sporty clothes.Advertising We will write a custom assessment sample on The Power of Togetherness: Adidas and Its Brand New Advertisement specifically for you for only $16.05 $11/page Learn More As a result, not only does Adidas appeal to a general audience of no particular soci al status, their age ranging from five to ninety, but also manages to make the idea of being sporty and trim fashionable. Summary Although initially, sportswear was designed for a very particular set of customers, i.e., the people who took up sports, Adidas made a breakthrough by appealing to every single member of the society, therefore, making the idea of taking up sports attractive to everyone. Such popularization of sports is especially obvious in the given advertisement, seeing how it does not show sportsmen explicitly, only dropping hints at a sports setting. With a â€Å"Together We Can† catchphrase thrown into the foreground, the company appeals to people’s feeling of solidarity and togetherness, therefore, creating the premises for being supported by a team of enthusiasts instead of individuals, which makes the company all the more influential. This assessment on The Power of Togetherness: Adidas and Its Brand New Advertisement was written and submitted by user Kane Mendoza to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The activities of Valley Grown Salads Essays

The activities of Valley Grown Salads Essays The activities of Valley Grown Salads Essay The activities of Valley Grown Salads Essay Valley grown salads aim to maintain their business, they have said, they would not like to expand their business at the present time. They thrive to produce high- quality fresh produce to the supermarkets; waitrose and Sainsbury. They aim to increase their goodwill and reputation for supplying the best. Valley Grown Salads are suppliers of high quality fresh produce from around the world to leading UK supermarket clients, including waitrose and Sainsbury.Valley grown salads only sell tomatoes, peppers, cucumbers and aubergines. They are committed to enforcing high standards for their customers and their consumers, offering a reliable and flexible service that delivers the freshest products available. They grow from many different countries from around the world including Spain and Israel, in order to bring their customers the best quality product available for whole 12 month year.Valley grown salads grow their own vegetables and package them. Valley grown salads also maintain and operate company owned transport fleet this includes refrigerated lorries. Valley grown salads maintain 220,000 plants. Valley grown salads owns more than one little nursery: they own Valley Grown Salads -this is a 26,000 sq ft packaging facility and refrigerated storage and the pick up point for Lorries. They also own Valley Grown Nurseries This is a 10 acre glass house which grows 220,000 plants which is equipped with energy efficient thermal screens also, in this nursery they employ 10 staff on full time.They also own Nature Choice This business is in south east Spain which only grows peppers, cucumbers and aubergines, which has 600 acres of available growing area in this sector. This sector of VGS also has 16,000 m2 of warehouse packing space. In this location they employ 230 staff of this there are 3 quality control teams with full traceability systems. Valley Grown Salads are partners with Edom UK, in Israel this sector of VGS is based in Israel, they supply premium quality peppers for UK markets. In partnership with Valley Grown Salads packing operation with 7 Israeli growers. VGS packaging and transport: the product, peppers cucumbers, tomatoes or aubergines, are received into their pack house in Nazing, where it is placed in their glidestock racking to ensure perfect stock rotation.The desired product is stored there in their high humidity refrigeration area before production. The products are then graded, for example a small pepper would be downgraded because of its size, packed and distributed to customer depots. It is then assessed by auditors before it leaves. When an orders is placed, it can be distributed maximum twice daily by VGS transport fleet, this includes refrigerated Lorries, to ensure maximum freshness for the customer in store, Sainsbury or Waitrose. Because VGS have overseas plantations the lorry drivers carry hand-held blackberry PDA devices, these can assess traffic or weather conditions therefore it is useful to the driver.Will Chelsea need to expand or change in the future to follow their aims? At the moment Chelsea F.C are in full s wing. Critics and bookmakers predict that Chelsea F.C may have a chance of taking all the trophies this year. However as time goes by their team will need to change in order to maintain their winning streak. They will need to buy new players in order to keep their team sheet full of a class players, for example new players come from all over the world are making a name for themselves its up to the scouts from the club to make sure they asses the right players. Inevitably they will need to change the stadium to keep up with modern day fashion and to maintain the appeal of new players.The business like Chelsea F.C Mega store will need to change their products every month, for example the Chelsea kit will change, so they will need to display the new kit on time to keep up with the needs of the Chelsea F.C fans, also the Chelsea F.C game may also need to be adapted. In order to maintain steady profit the hotels in Chelsea village may need to be upgraded and redecorated in time to come.W ill VGS need to expand or change in the future to follow their aims? VGS have stated that they would not like to expand at the present moment; they are satisfied with the profit. Because VGS are the suppliers to Sainsburys and waitrose they made need to change if they get more demand for a particular product from the store. At the moment though, if they were to grow more vegetables they would gain a surplus of unused vegetables. Inevitably they will need to change their equipment used in the warehouses and in the glasshouses e.g. the packing machines, Lorries etc. If they were asked by Sainsbury or waitrose for more goods then they will need to expand, not only in Nazing, but also abroad. Also Sainsbury or waitrose may ask VGS for a new product in the past VGS only sold cucumbers and tomatoes, for example sweet corn.Functional areas of Chelsea Village Human Resources training, Recruitment and appraisal The main purpose of the human resource department is to find the right employee , the right amount of employees and at the right time, achieving this will fulfil the purpose of the human resource department Training is an important part of Chelsea F.C; Josà ¯Ã‚ ¿Ã‚ ½ Maurino pays out thousands to get his team trained and in form for the next match. Training is needed to train other staff as well, for example, the groundkeeper may need training for a new grass cutter. Another example is the burger bar employs a new cooker; he/she may need training to flip a burger etc.Recruiting staff is very costly and time consuming it is also an essential part of any business, especially in a business as large as Chelsea Village. Poor choices when recruiting may prove expensive. The company needs to be sure of the new employees technical capability. For example, if a new tour guide fails to turn up 3 days in a row, the company loses both time and money and they may be liable for a penalty charge because of the delay. Also the recruitment of new players is crucial in deciding the outcome of Chelsea F.C, because if they are paying 20 million pounds they will need to make sure that the player is perfect for the job.In a company as big as Chelsea village some form of report on employees is needed to make sure they are fulfilling their aims and objectives, therefore they use appraisal methods. Appraisal is the formal or informal process which an employee is able to discuss their training and development needs with an appraiser The actual football team may have an appraiser for every squad member, the appraisal department may be good for motivation because it provides the opportunity for employees to identify ways of meeting their work needs for example, Frank Lampard may be disappointed at the state of their gym, therefore he may request some new equipment.

The Impact of New Media on CRM-Systems Thesis Proposal

The Impact of New Media on CRM-Systems - Thesis Proposal Example The intention of this study is growing a business as a practice that business owners, employers and managers do not have an option to. Once businesses are established, they must be taken trough the tough task of nurturing them to grow. Business growth and development has however become even more challenging in the face of global economic meltdowns. The prevailing economic crisis has resulted in massive competition among businesses of all sizes to survive the tension and pressure. It is not surprising therefore that a lot more companies – even bigger corporations are closing down. Some of the factors that make the running of businesses very difficult when economic conditions are not good include lack of access to credit to undertake strategic business expansions. Harsh economic climate also deprive ordinary people of enhanced revenue and therefore change their spending habits. People become more cautious with what they do with their monies. It is however not as if every other b usiness or company would collapse because the global economic meltdown. As a matter of fact, it is in the face of such economic crisis that the ‘men are separated from the boys’. It is in the face of such trailing moment that good businesses are separated from bad ones. When the general business climate is unfair, it takes focused business planners to succeed because they are the kind of people who can come out with innovative ways of winning the hearts of the few customers who will be ready to do business. (McLean, 2009). Making mention of customer brings to discussion, the innovative skill of attracting customers when there are actually several businesses competing for few customers. The growth of every business depends largely on customers than on any other factor or group of people (McLean, 2009). This is because customers and consumers are the ultimate injectors of money and funds into businesses. Though the implementation of strategic plans goes a long way to help in the growth of businesses, there is no denying the fact that every strategic plan ultimately seeks to attract more customers and make businesses grow (Frimpong, 2004). Ensuring the welfare of customers therefore seeks to be the ultimate thing any business setup could do to ensure continual growth and development even in the face of unfavorable business climate. Because of this, customer relationship management has always remained an important and integral part of the growth of businesses the world over. Because a business can hardly survive in the absence of customers, a business also hardly survive in the absence of an effective customer relationship management program. This is because customer relationship management sets its self up as a tool for identifying all needs of customers and the best ways of meeting these needs (Nardi, 2006). Customer relationship management has to do with everything that businesses or organizations do to build healthy relationships with their custom ers. The Business Ball (2006) notes that â€Å"customer relationship management concerns the relationship between the organization and its customers.† Through customer relationship management, the customer is put at the head of the organization and accorded the accolade of the lifeblood of the company and therefore the need to be particular and concerned with his or her every need. To this effect, the Business Ball (2006) admonishes that â€Å"customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers.† This means that customer relationship management is not the sole research of the world’s largest corporations but every business setup; no matter how small it is. In talking about customer relationship management, one important composition to dwell much on is management. McCrimmon (2011) explains management as â€Å"achieving goals in a way that makes the best use of all resources.†

Research paper Example | Topics and Well Written Essays - 1250 words - 19

Research Paper Example They also serve to secure internet traffic. Just like a Wide Area Network, it connects multiple sites and servers over a long distance. The most important aspect of a virtual private network is its emphasis on privacy, because when a client computer connects to the internet through a VPN, its initial IP address is replaced by the one provided for by the VPN providers. For Example, a person’s physical location is Washington, but while using a virtual private network he appears to live in Brussels, this clearly shows that users obtain IP addresses from the area the VPN provides (Stewart 2011). In order to get access or connection into a virtual private network, one must have a username and password, mostly provided for by the service provider. On a computer, a VPN client is normally used, or you can access a special website, you enter your correct authentication details, then the computer exchanges information with the remote servers and once verification has taken place, connection happens and all the information and internet data is encrypted and secured from on lookers. Software developers have also developed applications for smart phones to also take advantages of accessing the internet safely through a VPN, by using certain protocols such as PPTP and L2TP/IPSec. Computers also uses PPTP VPN connections, OpenVPN and L2TP/IPSec protocols use an open source software known as OpenVPN client and authentication details configured into a certificate that you download and run on the client (Yuan & Strayer 2001). A virtual private network has many protocols of which can be utilized to secure the flow of information over a public network with the only difference between these protocols being how each keeps the data safe and secure (Geier 2014). IP Security protocol (IPSec), is one of the major protocols used to obtain a secure connection over the internet, it is a combination of many

Propeller Governor Operation and Maintenance of Propellers Article

Propeller Governor Operation and Maintenance of Propellers - Article Example With the suspension method, the propeller is hanged by cord and the imbalance noted by the eccentricity between the disks attached firmly and the cylinder that is attached to the part under test (FAA, 2012). However, the suspension method is not used frequently as compared to the knife edge method which is simpler and accurate to carry out. The knife edge method involve the use of two hardened steel pieces that are mounted so that there is free rotation of a propeller (assembled) in between them. The setting of this knife edge test should be done in a room or area free from air motion and other form of hard vibration. Whenever a propeller is balanced statically, it remains in that position as compared to the one that is not statically balanced (FAA, 2012). It should be noted that during the balance check, the blades must be at the same angle. This is necessary because it would enable the person checking to have finite details. The propeller should not rotate to any other position unless specified by the manufacturer, as this will avoid damaging the entire propeller

The Hobbit

The Hobbit Modern literature often provides an adventure in place of the quest. One example is The Hobbit by J.R.R Tolkien, published in 1937, in which the protagonist, Bilbo, is disturbed from his peaceful routines in order to embark on a voyage to regain treasure from the savage dragon, Smaug. It exemplifies the journey plot structure, otherwise known as the adventure archetype, for the protagonist attempts to fill his gradually gain heroism through. Most notably, the quest is developed through the elements of character, imagery, and plot in the novel. The development of the protagonist, Bilbo, portrays maturation and personal growth, signifying that the quest is not only for physical possession, but for a fulfillment. Through the development of the quest, the overview of benevolence versus evil emerges through imagery, demonstrating the effectiveness of the novel. In addition, the quest follows a linear plot in the adventure archetype, gradually showing the development of the quest. The nov el is successful in achieving its purpose of the quest not only existing to obtain the physical object through journey, but also to find ones personal self. The maturation of the protagonist, Bilbo, is crucial in the re-discovering of himself. Bilbo at first embarks on the quest as a reluctant, common hobbit, wanting to do nothing with Gandalfs request. Nevertheless, as the novel progresses, Bilbo prevails in the face of danger and adversity, a threat to the status quo. Much of this has to do with fate and destiny. Out of the numerous people in their group, Bilbo is the one who is left unconscious to retrieve the ring that grants invisibility. Another instance is which shows evidence of the maturation of Bilbo is when Bilbo confronts Smaug, the antagonist, solely through sheer luck and chance. Lets have no more argument. I have chose Mr. Baggins and that ought to be enough for all of you. If I say he is a burglar, a burglar he is, or will be when time comes. There is a lot in him than you guess, and a deal more than he has any idea of himself†¦Ã¢â‚¬  (J.R.R Tolkien, 24) Therefore, it can be assumed that a supernatural force or power aids Bilbo on his quest. In this scenario, the fate ruler would be Gandalf, his mentor. There are many instances throughout the quest in which Gandalf â€Å"disappeared† from the group due to an arcane call, leaving Bilbo to lead the dwarves. Therefore, one could also say that fate and self-will controlled the development of the quest. This quest also serves as a metaphor for Bilbos personal growth. Originally, the call to adventure is purely for a physical purpose of retrieving the stolen gold and possessions from Smaug. However, he builds more confidence and resourcefulness through confronting the trolls, escaping with Gollums ring, rescuing the dwarves in Mirkwood, and speaking face-to-face with the great dragon. These conflicts each give him an opportunity to prove himself and his bravery as a burglar. As well, through each of these mischief, he is able to fulfill his personal destiny. The hobbits are generall y known for their timid peaceful way of living. Yet, Bilbos lineage of the Took is known for being adventurous. Without the quest, Bilbo would yet still be in his hobbit hole. He would not have developed into the hero he becomes at the end of his quest. To explain, during the lonesome time in the cave with Gollum, the quest becomes Bilbos own, not of the dwarves physical possession. Through his solo act, Bilbo attempts to fill his â€Å"personal† quest in rediscovering himself. In addition, he hesitates and worries whether or not leaving home was a good idea in many instances throughout the quest. â€Å"To go in quest means to look for something of which one has, as yet, no experience; one can imagine what it will be like but whether ones picture is true or false will be known only when one has found it.† (Fantasy, 99.) By the end of his quest, not only does he regain the Tooks side of his lineage, but also he is very confident and well developed as a hero. This is exe mplified through the robbery of the Arkenstone in order to stop the fury of the dwarves. Therefore, the quest is derived from the protagonist. Bilbo is the purpose and existence for the quest. Therefore, the adventure archetype revolves around Bilbo. Once the adventure is awakened, it unfolds and presents all the possibilities for the character to take leading the character into something greater later on into the story. Belly of the whale gives a series of tests for Bilbo in which he must overcome and develop through. Through his physical journey, one can view the purpose of the quest is for the protagonist to look for something that may or not be a physical possession, however rather a new found self. As we become more familiar with the development of Bilbo, imagery in quest becomes more apparent. Adversaries and tone-differentiating settings present clear perception and imagery. Imagery refers to words that trigger the mind of a reader to recall images or mental pictures. One example of this is in the confrontation with the enemy. Through Bilbo squaring off against enemies, such as the goblins, spiders, and Gollum, one can notice the reoccurring idea of good versus evil. While the good creatures strive for peaceful existence, the sinister figures exist to cause suffering. Even a reluctant hobbit such as Bilbo gets involved in the hassle between good and evil, for he ultimately believed it for a noble cause. On the other hand, sinister creatures constantly threaten such forces of good. The mighty dragon Smaug destroys and kills the towns of humans. One will notice the clear division between good and evil. Race and family lineage also comes into play as the good confronts the evil. As mentioned previously, the evil is not one specific creature, yet many groups of creatures for med together to create a frightening force. The confrontation of the enemy is when the different races of good unite in order to defeat the hordes of evil. Therefore, there is an image of clashing hordes of creatures battling, also known as the Battle of the Five armies. In addition, Bilbos thoughts and feelings often relate to the types of imagery tone established in the setting. For instance, in Gollums cave, Bilbo is simply devastated and frightened at the fact that he was left behind in an unknown, wretched cave. Not only is Bilbos feelings fearful and frightening, but the tone of the setting is set to match his emotions, for the cave is dark and ominous. Imagery exemplifies visualization of any image through words. Yet, The Hobbit shows the process of going through the quest and an overview of quest as a whole. Therefore, imagery shows the effectiveness of quest. â€Å"As imagery is simply descriptive language that evokes sensory experience, it can appeal to any of the sense, and not just the standard five.† (Wikipedia) Through imagery, one is able to understand the quests true implications and whether or not they grasped the basis of its knowledge. In essence, imagery shows the effectiveness of the quest, however does not show the development of the quest as the plot. The plot gradually allows for the development of the quest. The adventure archetype begins off as a jolly adventure with no threat to the status quo, yet ends up in a quest with crucial and decisive matters. Bilbo is disturbed from his routine by an unexpected visit and finds himself on a voyage. â€Å"It is true that what begins in adventure may end in a quest. Tolkiens The Hobbit appears at first to be adventure.† (Fantasy, 101). Not until the graver implications of the novel emerge, does the adventure become more significant. Then Bilbo longs for the common life of the hobbits, yet he also realizes that he cannot regain such life without completing the quest. Each part in the adventure archetype plays a role in the development of Bilbo and the quest. Leaving home is the root of his maturation process as he embarks on the voyage, and the call to adventure signifies essentially the reason for questing. Through the belly of the whale, Bilbo is tested through various confronta tions and obstacles, in which he develops more accordingly in his growth as a hero. As well, the confrontation with the enemy is the resolution of the conflict, as the battle against evil. Therefore, the plot moves in such a linear fashion due to the adventure archetype; scene -by-scene, confrontations after confrontations. The plot also shows the development of quest through the systematic process of the adventure archetype; hence, the quest is developed throughout each part. Therefore, the structure of the quest directly relates to the plot. Nevertheless, each element of the novel derives from the quest. The character emphasizes on the purpose of quest, for it is the protagonists journey, spiritual and physical. Imagery demonstrates the effectiveness of the quest due to the overview image one is able to establish through it. Moreover, the plot exemplifies the development of the quest because of the adventure archetype, which follows a linear patter in sync with the plot, and quest. The dominance of the quest is clear through the development of each elements of the novel. So, why would one need to undertake a personal journey? Is the purpose of a quest truly and simply to gain wealth? Quests are experienced as a sentimental reminder of ones authentic values in life. The personal growth and maturation is what makes each quest unique. â€Å"The quest is always toward final solution. Moreover, it is toward a joy which may transcend individual sacrifice in the sense that things are, by virtue of a completion of the quest, w ell with the world.† (Fantasy, 104) Cited Works Tolkien, J.R.R. The Hobbit. Great Britain: HarperCollinsPublisher, 1937. Fantasy. Canada: greenhaven, 2002. CliffNotes. 2003 .

The Gospels of Mathew and Mark Essay -- Religion Bible

The Gospel of Mathew and Mark are centralized on Jesus Christ. According to the two gospels Jesus Christ essential teaching is seen throughout the bible in parables, that explains the kingdom of God and how we must not stray away from it and that we must put our overall faith into Jesus to save us from our sins. Jesus also teaches that we must love our neighbors as we love ourselves. Secondary principals are also seen through both gospels by his teaching of how to better ourselves as a person overall and having un-doubtful faith into God. The overall teachings of Jesus I believe are coherent through the different parables he teaches with each central theme mostly involving how to better oneself or to put overall faith into God. The teachings of Jesus are seen through the bibles not directly but by different parables. These different parables help people understand what his teaching defines in their own way. The parable of the Merchant Man Seeking Good Pearls explains about the kingdom of God. In the parable Jesus explains â€Å"The Kingdom of Heaven is like a merchant looking for fine pearls, when he found one of great value, he went away and sold everything he had and bought it† . What this explains is that a person should not care about worldly possessions. Examples of this can be money, cars, clothes, or social status instead they should focus more on their faith. The pearl in the parable represents our faith into Jesus Christ and the kingdom of heaven. The pearl is considered high of value because it is our faith in God that is most important. The parable of the Weed is an explanation of the Kingdom of God and the explanation of how the good and righteousness can only enter Gods kingdom, and the evil which is represented by ... ...porate them into their everyday lives. Works Cited (13 Mathew. 45-46 The Bible New International Version) (13 Mathew. 30 The Bible New International Version) (13 Mathew. 29 The Bible New International Version) (13 Mathew. 32The Bible New International Version) (22 Mathew. 4 The Bible New International Version) (22 Mathew. 5 The Bible New International Version) (16 Mathew. 6 The Bible New International Version) (9 Mathew. 21 The Bible New International Version) (5 Mathew. 28 The Bible New International Version) (5 Mathew. 32 The Bible New International Version) (5 Mathew. 44 The Bible New International Version) (5 Mathew. 39 The Bible New International Version) (6 Mathew. 1 The Bible New International Version) (6 Mathew. 6 The Bible New International Version) (7 Mathew. 5 The Bible New International Version)